Do you seek to demonstrate or develop diversity?

In Drive: The surprising truth about what motivates us, Dan Pink has adopted and adapted Carol Dweck’s terminology – her fixed and growth mindsets – to talk about motivation. As I interpret his work, the fixed mindset (or the entity theorist in his terms) compels us to action through external motivators, whereas the growth mindset (or the incremental theorist in his terms) engages our desire to act through internal motivators.

“Equally important, engagement as a route to mastery is a powerful force in our personal lives. While complying can be an effective strategy for physical survival, it’s a lousy one for personal fulfillment. Living a satisfying life requires more than simply meeting the demands of those in control. Yet in our offices and our classrooms we have way too much compliance and way too little engagement. The former might get you through the day, but only the latter will get you through the night.”

p. 112


“ To analogize to physical qualities, incremental theorists consider intelligence as something like strength. (Want to get stronger and more muscular? Start pumping iron.) Entity theorists view it as something more like height. (Want to get taller? You’re out of luck.) If you believe intelligence is a fixed quantity, then every educational experience becomes a measure of how much you have. If you believe intelligence is something you can increase, then the same encounters become opportunities for growth. In one view, intelligence is something you demonstrate; in the other it’s something you develop.

p. 121

As I read the passages quoted above, I was prompted to think about how these ideas could be applied to motivating people within the diversity context.

When you operate from a fixed mindset (entity theorists), your goals for diversity work are about demonstrating the existence of diversity. Diversity is something you have or you don’t. To demonstrate it, you create mountains of statistics, you tick off the boxes into which individuals fall and you feel you are doing well when you measure what you’ve got and the total score is a high one.

When you operate from a growth mindset (incremental theorists), your goals for diversity work are about developing the diversity that exists and finding new areas in which you and your team can grow – both by adding new members and by making the most of what is already present. Diversity has always been there and now that you recognize it, you can work to strengthen what you have. You feel you are doing well when you can see an increase in the ways in which you and others identify yourselves and in the ways all of you seek to be identified.

How is your mindset affecting the way you think about and work with diversity?

  1. Do you tend to see identity as something that is flexible or something that is fixed?
  2. Do you find yourself claiming the power to self-identify or do you feel forced live with the identities others grant or impose on you?
  3. Is diversity an ongoing journey of discovery or simply an endpoint to be reached and filed away?

Your emphasis on either the demonstration or the development of diversity has knock-on consequences: When you demonstrate diversity, typically it is a one-time thing; when you develop diversity, typically it is a continuing process. Take a look at where you fall on this continuum in the various domains of your life, and, if you find yourself on the “demonstrate performance” end of the spectrum in one or more areas, consider the follow-up question of how effectively is this mindset “getting you through the night.”


Pink, Daniel. (2009). Drive: The surprising truth about what motivates us. NY: Riverhead.

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The Diversity Dividend by Katherine W Hirsh is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Do you seek to demonstrate or develop diversity?